Does your company need a Fractional Chief Revenue Officer?

In 2025, more and more Quebec companies are becoming aware of a simple fact: their growth is plateauing not due to a lack of will, but rather due to a lack of structure. Hiring a full-time VP of Sales or Marketing Director? Too expensive. Too premature. Too risky.

This is where a more agile solution emerges: the fractional Chief Revenue Officer, also called Fractional CRO in the English-speaking world.

This profile is gaining popularity across North America and Europe. Firms like Treeline Inc., House of Revenue, TechCXO and Chief Outsiders are highlighting a smarter, more flexible and, above all, more realistic model for growing businesses. They demonstrate that it's possible to access high-level expertise without the fixed costs of a full-time executive.

But is this model right for your business? In this article, we'll help you sort things out. Here are 5 concrete signs that it might be time to bring an external Chief Revenue Officer into your team, even if it's only for a few months.

5 Signs Your Business Needs an External Revenue Manager?

Your growth has slowed down…and you don’t know why

Sales are stagnating, leads are dwindling, or your customers are buying less, but no one on your team really knows what's causing the problem. An external Chief Revenue Officer starts by auditing your operations—marketing, sales, loyalty, etc.—to help you pinpoint what's holding you back.

You have a great product, but your sales never take off.

Your solution is useful. People love it. But your revenue isn't keeping up. Chances are, the problem isn't the offering, but the positioning, prospecting strategy, or sales process. An external Chief Revenue Officer can restructure your approach to finally generate results.

Your marketing and sales teams aren't talking to each other

(or pass the buck)

 Lack of alignment. Conflicting goals. Poorly qualified leads. Missed opportunities. The external Chief Revenue Officer bridges teams, aligns key performance indicators and clarifies who is doing what to generate revenue.

You lack the time or leadership to structure growth

 You already manage everything. You're in operations, finance and recruiting. You don't have the mental space or the tools to take a step back and focus on your growth. An external Chief Revenue Officer acts as an external executive who structures, prioritizes and implements a concrete strategy without you having to shoulder this burden alone.

You are preparing to take a new step

 Are you changing markets? Are you seeking financing? Are you launching a new product line? These are critical times when a poor sales strategy can slow everything down. The fractional Chief Revenue Officer acts as a catalyst for growth, preparing your company to make it through this phase without team disruption or loss of control.

The concrete benefits of an external fractional Chief Revenue Officer

Senior expertise… without the cost of a full-time manager

Hiring a full-time CRO is expensive, often upwards of $200,000 per year. For an SMB or growing business, this is often too early. The external Chief Revenue Officer offers you the same strategic level, but in a flexible, on-demand format, tailored to your needs.

An objective view and measurable results

He doesn't flatter your current processes. He challenges them, improves them and delivers results. Through a hands-on approach, supported by data, he ensures that every action you take creates real value, visible in your revenue.

Quick integration with your teams

Unlike an external consultant who remains on the surface, the fractional Chief Revenue Officer integrates into your daily life. They collaborate with sales, marketing and administration and act like a true member of the team, but with the rigor and perspective of an expert.

A tailor-made growth strategy

You won't get a generic PowerPoint. You'll get a clear roadmap, aligned with your goals, resources and industry. From prospecting to retention, each step is redesigned to generate sustainable growth.

Conclusion

 Too many companies wait until they're struggling or experiencing hypergrowth to ask the right questions about their revenue strategy. However, structuring sales, aligning teams and managing with the right metrics isn't a luxury reserved for large companies. It's an accessible growth lever... provided you have the right expertise at the right time.

 This is precisely where the external Chief Revenue Officer comes in. In 2025, this model will become the norm for companies that want to grow intelligently, without overloading their internal structure.

 At DETA, we believe that good support is not about grand theories, but about applying concrete strategies, directly in the field, with you and for you.

 If you feel like your growth is stalling, your sales are lacking consistency, or your team is struggling to coordinate... it may be time to call on external expertise that speaks your language and understands your challenges.

How about starting with a simple chat with our team?