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What is a Fractional Chief Revenue Officer? Key Role and Responsibilities

 In this article, we explore the strategic role of the Fractional Chief Revenue Officer, their key responsibilities, when to bring them on board and why this lever can sustainably transform your revenue growth. Essential reading for any ambitious SME.

Why Quebec is behind on the role of Chief Revenue Officer

Why is the role of Chief Revenue Officer still little-known in Quebec, even though it's transforming business growth elsewhere in the world? In this article, we explore why this strategic role is missing from our SMEs, what it actually changes in a company's structure, and why those who adopt it now will get a head start.

Does your company need a Fractional Chief Revenue Officer?

 When sales are stagnant or lacking structure, outside help can be a game-changer. This article helps you determine whether your SME would benefit from the support of a fractional chief revenue officer, using concrete signs and practical examples.

5 Reasons Your Sales Are Stagnant (and How to Fix It)

Even with a good product, sales can stall. This article explores five common causes of stagnation in Quebec SMEs and, more importantly, how to address them with concrete, measurable actions. A practical guide to regaining traction.

Structuring Your Sales Without a VP of Sales: A More Agile Approach for SMEs

 Hiring a VP of Sales isn't always the right answer for structuring sales, especially in an SMB. This article explores a more accessible and flexible alternative: support from a Fractional Chief Revenue Officer. Discover how to effectively structure your sales department without hiring a full-time employee, thanks to a strategic, personalized and results-oriented approach.

Common mistakes seen in sales by Quebec SMEs

 Many SMEs in Quebec put a lot of effort into their sales, but without a structured framework, these efforts are scattered. This article highlights the most common mistakes observed in the field: unclear pipeline, lack of follow-up, poor alignment between marketing and sales and a lack of clear metrics. Discover how to avoid these recurring pitfalls and transform your sales structure into a real growth driver.

Why Outsource a Chief Revenue Officer Role in 2025?

In 2025, structuring sales without overburdening their organization will become a priority for Quebec SMEs. This article explores why more and more companies are choosing to outsource the Chief Revenue Officer role, in order to benefit from strategic expertise without hiring full-time staff. A more flexible, faster... and more profitable approach.