Why Outsource the Revenue Director Function in 2025?

In 2025, Quebec SMBs are looking to structure their sales without burdening their organization.

In 2025, Quebec SMBs face a recurring challenge: how to structure their sales to grow without burdening their organization or taking unnecessary risks.


Many executives hesitate to hire a permanent executive, such as a Chief Revenue Officer, due to the cost, the time required for recruitment, and, above all, the risk of failure. A bad hire can waste months, slow sales, and undermine team motivation.

That's why more and more companies are turning to a more agile solution: the external Chief Revenue Officer. A strategic approach that combines expertise, flexibility, and concrete results, without the constraints of a full-time position.

The Growing Complexity of the Chief Revenue Officer Role

In the past, the role of the Sales Director was limited to managing the sales team and monitoring performance. Today, expectations are much higher.

A modern Chief Revenue Officer must:


  • Structure a sales department capable of sustainable growth.
  • Ensure alignment between marketing, sales and operations.
  • Master performance indicators (KPIs), dashboards and digital tools.
  • Ensure that every action contributes to a clear return on investment.


In short, it is a strategic role, which requires a rare mix of field expertise, analysis, leadership and rigor.

And these profiles are not only rare, but also difficult to retain in an SMB.

The limits of full-time recruitment

Hiring a full-time Chief Revenue Officer may seem like a natural solution. However, it's often a risky gamble for an SMB.

Here's why:


  • High cost: between salary, benefits, expenses and tools to implement, hiring represents a major investment with no guarantee of results.
  • Long recruitment process: it can take months to find a candidate, then more time to integrate them... before even knowing if it works.
  • Possible misalignment: Even experienced profiles may lack a fit with your field reality, your values or your business objectives.
  • Risk of premature departure: if the person leaves after a few months, everything has to start again, having lost time, money and commercial momentum.


The DETA alternative: an external Revenue Director

Rather than hiring full-time, you can choose a more flexible, faster and more efficient solution: the expertise of an external Revenue Director with DETA.

What this actually changes:


  • Quick start: No hiring process. We start structuring your sales in the first few weeks.
  • Specialized expertise for SMBs: We understand the challenges facing small and medium-sized businesses. Our strategies are tailored to your needs.
  • Strategic and operational support: we don't just advise you, we help you implement the right processes and supervise your teams.
  • Flexibility of an external mandate: no long-term commitment, but a measurable impact in the short term.


At DETA, our mission is clear: to ensure that every dollar invested in sales generates a tangible return.

What to remember

Outsourcing the Revenue Director function with DETA means choosing a solution tailored for SMBs that want to structure their sales without long-term hiring.

This is the ideal option if you want to:


  • Act quickly, without waiting for a long and uncertain recruitment process.
  • Benefit from specialized expertise, anchored in the reality of SMBs.
  • Implement concrete strategies with on-the-ground support.
  • See a measurable impact on your revenue within the first few weeks.


DETA offers the expertise of a strategic executive, without the constraints of a full-time position.