Looking for a sales coach? Here's why our approach goes further
DETA isn't just a sales coach. We're a firm specializing in sales structuring, with a comprehensive, personalized, and results-oriented approach.

Sales Coach: What You're Looking For and What's Often Missing
Hiring a sales coach is often a logical first step:
- Get personalized advice
- Responding to a drop in motivation or performance
- Evolve as a representative or manager
But a coach often works alone, on an individual basis, without always transforming the entire system.
This is where DETA stands out.
Our approach goes beyond traditional coaching
We don't offer one-off, one-on-one coaching. We transform the entire sales environment:
- Complete diagnosis of strengths, blockages and opportunities
- Structuring processes (prospecting, follow-up, conclusion)
- Tools, scripts, dashboards and sequences
- Training of teams and managers
- Performance monitoring and adjustments
Our goal: to create a high-performance, autonomous and sustainable sales system.
What we share with a sales coach
Yes, like a coach:
- We listen to your needs
- We ask the right questions
- We create a space for positive questioning
But unlike a coach, we:
- Let’s implement concrete tools in your business
- Let's train the whole team, not just one individual
- Let's track your results and adjust based on the reality on the ground
Why use DETA if you are hesitating between coaching or restructuring?
- You feel that sales efforts are not coordinated
- You've already used a coach, but the results don't last.
- You don't have a clear, replicable sales system
- Your managers and representatives need a framework, not piecemeal advice.
DETA is involved in strategy, structure, tools, and people. Not just in conversation.
Our Four Step Process
Used for all our mandates, this structured process allows us to obtain concrete and measurable results, while ensuring continuity and clarity in our approach.
01
Diagnostic et Analyse
We identify your challenges and opportunities through an in-depth analysis of your business processes and performance.
02
Definition of Objectives and Priorities
We establish a clear roadmap, prioritizing strategic actions to maximize your growth.
03
Design of Solutions
We develop suitable tools: sales script, sales cycle mapping, tool optimization and targeted training.
04
Implementation and Support
We support you in the execution of strategies, with personalized monitoring to ensure concrete and lasting results.
01
Definition of Objectives and Priorities
We establish a clear roadmap by identifying and prioritizing the essential strategic actions to maximize your sales.
02
Diagnostic et Analyse
We conduct an in-depth analysis of your sales processes and performance to identify your challenges and opportunities to improve your sales (prospecting, conversion, tool efficiency).
03
Recommendations Report
We provide you with a detailed report based on our analysis, with strategic recommendations tailored to your business. This document highlights action priorities and adjustments needed to improve your sales.
04
Implementation and Support
We support you in implementing the recommendations resulting from our diagnosis, by integrating concrete tools through our DETA Playbook.
25
Completed Mandates
100%
Customer Satisfaction Rate
1000%
Average ROI of our Customers
Concrete results, not just good ideas
- Improved conversion rate
- Adoption of tools by teams
- Gain in sales predictability
- Roles and responsibilities clarified
- More efficient day-to-day managers
Ready to move on to full support?
If you're looking for a sales coach, take a step back. Perhaps your needs go deeper.
Schedule a free meeting with our team to discuss your goals. Together, let's see if you need a coach... or a real strategy.