Fractional Chief Revenue Officer

The DETA solution to structure and grow your sales

Our DETA Experts act as Fractional Chief Revenue Officer, playing a strategic role in your business to structure your sales and drive your growth. Unlike an in-house manager, they offer the flexibility of a fixed-term contract, without a permanent commitment.

An external Fractional Chief Revenue Officer coaches your sales team, structures your processes, and helps you achieve your growth goals more quickly and efficiently. This starts by understanding your priorities, identifying your organization's challenges, and developing a tailored action plan.

For example, one of our construction clients was facing several challenges: a low conversion rate, a lack of sales visibility and a disconnect between sales and marketing. With DETA, the company benefited from the support of an Fractional Chief Revenue Officer. This strategic executive first clarified the commercial vision and prioritized key actions. Then, he structured sales, aligned marketing efforts with sales, and optimized processes through a personalized dashboard. With the team's training, the conversion rate doubled in three months. As a result, the company regained a clear direction and increased performance.

This approach allows you to benefit from high-level expertise, while maintaining the control and flexibility necessary to adjust your strategies according to your needs.

What roles does a Fractional Chief Revenue Officer oversee?

In a company, the Fractional Chief Revenue Officer doesn't work alone. They act like a conductor to align and manage the various key players who contribute to business performance.

Here are the most frequent roles he coordinates:

• VP of Sales

  Drives the overall sales strategy and supports directors and managers.

• Sales Director

  Supervises sales teams and ensures objectives are met.

• Business Development

  Manager identifies new opportunities and potential customers to drive growth.

• Key Account Manager

  Manages strategic clients and maximizes revenue from these accounts.

• Marketing Manager

  Works to align marketing initiatives with sales objectives.

• Digital Marketing Manager

  Optimizes digital campaigns to generate qualified leads.

• Customer Service Manager

  Ensures customer satisfaction to build loyalty and drive recurring revenue.

With DETA, your Fractional Chief Revenue Officer understands and supports these roles to ensure consistency and optimal performance within your organization.

Is your business facing these challenges?

Is your business facing these challenges? Sales growth is often held back by invisible or poorly managed obstacles.

Here are the main challenges we help you overcome:

• Lack of Structure in Sales

  Without a solid framework, opportunities are lost and performance stagnates.

• Too low conversion rate

  Sales efforts that do not result in concrete results and revenue.

• Misalignment of tools and processes

  Teams working in silos, misused tools and an overall loss of efficiency.

• Sales and marketing that don't talk to each other

  Marketing actions that don't support sales or create confusion.

• Missed Opportunities

  Growth opportunities that go unnoticed due to a lack of rigorous and structured monitoring.

• Have you ever hired someone without success?

  Hiring a full-time manager can be expensive in terms of salary and benefits. When the person doesn't deliver the expected results, your company wastes time and money.

With DETA, you benefit from an external Fractional Chief Revenue Officer who identifies and resolves these challenges to ensure optimal business performance.

What are the benefits of a Fractional Chief Revenue Officer for your business?

Choosing an external Chief Revenue Officer is more than just filling a temporary position. It's investing in strategic expertise that boosts your sales and helps you achieve your growth goals faster.

With DETA, you benefit from a concrete approach adapted to the realities of Quebec SMBs.

Here's how this expertise can transform your sales in the first few weeks:

• Structure and clarity in your sales

   Your processes become clearer and more efficient, making it easier to monitor and improve your team's performance.

• Flexibility and strategic expertise

   You gain access to a highly qualified external manager, without the costs of a permanent employee.

• Optimized Opportunity Conversion

    Your potential customers are better tracked and converted, increasing your revenue.

• Sales and Marketing Alignment

    Your marketing efforts truly support your sales for better consistency and ROI.

• Personalized support

   A DETA expert adapts their approach to your reality and collaborates with your teams to deliver concrete results.

• Fast and measurable results

  You see the benefits from the first weeks thanks to clear tools and performance indicators.

Why choose DETA expertise?

At DETA, our experts understand your realities and challenges. We have helped numerous Quebec SMBs structure and grow their sales.

• We understand the specificities of the Quebec market and know how to adapt our solutions to meet your specific needs.
• We favor a human and practical approach, oriented towards results.
• We intervene quickly, with proven tools and methods that ensure a concrete impact.

With DETA, you benefit from strategic and operational support that goes far beyond theoretical advice. Our experts are involved in implementation and ensuring results are achieved.

How does it work?

1

2

3

4

1

2

3

4

25

Completed Mandates

100%

Customer Satisfaction Rate

1000%

Average ROI of our Customers

Among the companies that have trusted us

Frequently Asked Questions about DETA

What are the main differences between an external Revenue Director and a permanent employee?

An external Revenue Director acts as a strategic executive within your company, but on a part-time basis and according to your needs. Unlike a permanent employee, you only pay for the support you need, which reduces your fixed costs. You benefit from high-level expertise without the administrative constraints of traditional hiring (salary, benefits, onboarding).

How long does it take to see tangible results after hiring an external Revenue Director?

With DETA, you start seeing results within the first few weeks: we clarify your priorities, structure your sales, and quickly identify performance bottlenecks. Our clients typically see performance gains as early as the first quarter.

Does the External Revenue Director work directly with my sales team or act more like an external consultant?

What should I expect if I do business with DETA? Our External Revenue Directors are fully integrated into your team. They work hand-in-hand with your managers and salespeople to coach, structure, and support your sales. Unlike an external consultant who only provides advice, they are hands-on in implementing and achieving results.

My business is already well structured: do I really need an external Revenue Director?

We often encounter companies that have a good overall structure (departments, well-distributed tasks, etc.), but lack a specific sales structure. As a result, they struggle to understand why conversion rates are dropping or why team performance is declining. An external Revenue Director can help you identify these issues and implement concrete solutions to sustainably improve your sales.

Am I losing control by handing this role over to an outsider?

Not at all. An external Chief Revenue Officer works hand-in-hand with management and your teams to ensure every decision is made based on your priorities. You remain in control, while benefiting from strategic support that allows you to move forward faster and more efficiently.

What is the financial investment required to hire an external Revenue Director?

The investment depends on the length and scope of the mandate. At DETA, we tailor our packages based on the size of your company and your objectives. You only pay for what you need, with transparent and predictable rates. Our goal is to maximize your return on investment while respecting your budget. In addition, we offer a 30-day satisfaction guarantee: if you are not satisfied with our services after the first month, we will refund you in full for that first month, and you can terminate the mandate without penalty.

How can I ensure that the external Revenue Director understands the realities of my industry?

At DETA, we select our External Revenue Directors based on their hands-on experience in several sectors, including construction, services, and manufacturing. They are accustomed to working with Quebec companies and adapting quickly to your reality and corporate culture. You benefit from tailored support, aligned with your specific challenges.

What is the difference between an external Revenue Director and a part-time VP of Sales?

An external Chief Revenue Officer plays a more strategic role than a part-time VP of Sales. In addition to overseeing sales, they ensure alignment between marketing and sales, optimize tools, and integrate processes to maximize results. They act as a conductor for your sales performance, whereas a part-time VP of Sales is often limited to managing salespeople.

How long does a mandate with DETA usually last?

At DETA, a mandate typically lasts six months, allowing us to structure your sales, implement the necessary tools, and see a tangible impact on your results. This length of time gives us the time to fully understand your needs, collaborate with your team, and implement sustainable solutions for your sales.

Can DETA also help me align my marketing and sales teams for better results?

Yes, absolutely. Our External Revenue Directors ensure your sales and marketing teams work hand in hand. They align messages, align goals, and optimize tools so your marketing efforts truly support your sales. This results in greater cohesion and tangible results.