Customer Relationship Management Training: Building Long-Lasting, Profitable Relationships

A healthy customer relationship is the best lever for growth

Whether you're a solopreneur, sales representative, or manager, your ability to create and maintain a relationship of trust with your customers directly influences your sales. Yet, this dimension is often overlooked.


At DETA, we train you to manage customer relationships in a structured, professional and sustainable manner.

Why take customer relationship management training?

Much revenue loss isn't due to a lack of prospecting... but rather to a lack of follow-up or customer engagement. Here are some signs that DETA training may be helpful:

  • You lose sight of your customers after the sale
  • You don't have a follow-up strategy
  • You manage all requests in reactive mode
  • You don't have clear tools to measure satisfaction or loyalty
  • You want your customers to become real partners


Improving customer relations also means improving your results.

What you will learn in our customer relationship management training

Our approach is simple, human, and action-oriented. You will learn to:

  • Implement a clear customer communication plan
  • Manage expectations from the start
  • Create regular touchpoints without being intrusive
  • Responding to dissatisfaction methodically
  • Transform your satisfied customers into ambassadors


We structure your customer relationship to support your growth.

Our Four Step Process

Used for all our mandates, this structured process allows us to obtain concrete and measurable results, while ensuring continuity and clarity in our approach.

01

Diagnostic et Analyse

We identify your challenges and opportunities through an in-depth analysis of your business processes and performance.

02

Definition of Objectives and Priorities

We establish a clear roadmap, prioritizing strategic actions to maximize your growth.

03

Design of Solutions

We develop suitable tools: sales script, sales cycle mapping, tool optimization and targeted training.

04

Implementation and Support

We support you in the execution of strategies, with personalized monitoring to ensure concrete and lasting results.

01

Definition of Objectives and Priorities

We establish a clear roadmap by identifying and prioritizing the essential strategic actions to maximize your sales.

02

Diagnostic et Analyse

We conduct an in-depth analysis of your sales processes and performance to identify your challenges and opportunities to improve your sales (prospecting, conversion, tool efficiency).

03

Recommendations Report

We provide you with a detailed report based on our analysis, with strategic recommendations tailored to your business. This document highlights action priorities and adjustments needed to improve your sales.

04

Implementation and Support

We support you in implementing the recommendations resulting from our diagnosis, by integrating concrete tools through our DETA Playbook.

25

Completed Mandates

100%

Customer Satisfaction Rate

1000%

Average ROI of our Customers

What our clients observe after training

  • Less losses after the sale
  • More loyal and engaged customers
  • Better management of delicate situations
  • Save time in monitoring
  • A more fluid, more human, more profitable relationship

Customer relations are more than a service: they are a driver of growth.

Investing in customer relationships means building for the long term. And that starts with good training.


Make a free appointment with our team to discuss training tailored to your reality and your goals.